Monday, February 29, 2016

Images in Advertising

How the Image Fits the Product


This ad, for Secret outlast deodorant, uses a clock for its main picture to grab the viewers attention. This image shows  that this deodorant has longer lasting odour protection. It reinforces their slogan 'Odour protection that never stops', showing the consumer that this product does have a long lasting result. 

12 comments:

  1. WOW! this is really well written :) The only thing you could add would be that it is a new product ...

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    Replies
    1. Thanks Alexa! :) I appreciate your feedback and yes I should have said something about it being a new product.

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  2. Nicely done. Would add how it catches the consumers eye.

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  3. top notch explanation, I like the cut the crap attitude and how you just got the point across

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  4. Well done Ashley! May I ad that this product is showing itself to be better than others in the title of the product("Outlast"), this shows that this product can outlast other products in our stinky little armpits.

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    1. Very true. I should have mentioned something about that. Thanks! :)

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  5. How does the add producer convey the idea of 48 hours visually?

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    1. It conveys this by showing two clocks instead of one to show this idea of 48 hours.

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  6. you did notice too that the clock hands are not in the same position, thus indicating a passage of time?

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