The conversion on Mr. Lubes flyer is okay. It does have a white line which stands out to the reader that no appointment is needed so you can come in when ever it works for you. It also has a free car wash gift card offer when you get any oil change package which could be a good incentive to go and get your oil change done at Mr Lube sooner then later. The layout of this flyer has its pros and cons. When you look at it the first thing you see is that you need to spring clean your car and it is on them. But you then have too look a little closer to find out that you first have to buy and oil change package and then you will receive a $10 Esso car wash gift certificate. The fact that you don't need a appointment is where your eyes go pretty quickly so that is effective. The graphics also on this flyer could use some improvement. The main graphic is a car that is being washed but if you look closely you can see that the car is already clean and which then defeats the purpose of it actually getting washed. The layout is clean and easy to read which is a good thing. The text on this flyer is pretty good for the most part. The only part that is somewhat hard to read is 'its on us' which is hand written under the 'Spring clean your car.' Overall this flyer was effective but some minor details to clean it up and make it a little bit easier to understand could have been done.
